That portfolio of yours? Stunning.
I mean, you’re out there filling the world (and the ‘gram) with equal parts inspiration, aspiration, and pure joy. Not to mention improving the daily lives of anyone lucky enough to inhabit those beautiful spaces.
Buuuut…
*record scratch*
If that beautiful portfolio isn’t supported by strategic messaging…your website isn’t pulling its weight.
Which means you’re probably working harder than you have to, missing out on dream clients, and leaving money on the table.
And look, I get it.
Because the reality is:
It’s hard to talk about yourself.
Especially for us creative types.
Even if you’re a good writer.
Sound familiar??
You know your website words aren’t doing your brand justice, but you:
aren’t quite sure how to tell your story effectively
don’t know how to help the right people find you online
hate the idea of coming across “salesy”
get bogged down trying to find the perfect words
simply don’t have the time to take on one more thing
I’ve got good news, friend:
Words are my jam.
And I adore partnering with creatives like you to help whip those marketing words into tip-top shape. Which means you can focus on the parts of business you love, knowing your brand messaging is working hard to support you 24/7.
As a copywriter for interior designers and lifestyle brands, I’ve seen firsthand how custom brand messaging and website copy can take your business to the next level.
And — bonus — strategic, aligned messaging actually makes your job easier.
Because when your marketing words are crystal clear about . . .
who you are
what you offer
who you love to work with
and why you’re the perfect fit for your ideal client
. . . your dream clients know they’re in the right place. And they can’t wait to pay top dollar for your expertise.
With compelling copy and a clear, consistent brand voice, your website becomes a marketing powerhouse.
The ultimate client acquisition tool.
Which means you get to spend less time meeting with prospective clients who aren’t a good fit.
Less time stressing about your content and marketing strategy.
Less time crossing your fingers, hoping for that next wave of referrals.
Finally, you can invest your time and energy collaborating with dream clients, increasing your revenue, and growing your business.
Proud to be trusted by:
Hi there, I’m Katie, Your interior design copywriter & Brand Messaging Guide.
Through custom website content and optimized marketing words, I channel your brand’s unique voice to connect with readers in a way that builds industry recognition, authority, and trust.
Once a starry-eyed interior design grad student myself, I was completely in love with the world of interiors — but feared I’d burn out logging too many hours in AutoCAD. So I merged my passion for writing and interior design to provide expert copywriting for interior designers, stylists, and lifestyle brands.
With a B.A. in Arts Education, years of freelance copywriting for an award-winning content studio, plus design experience with iconic brands including Crate & Barrel and Anthropologie, I’ve worn a lot of hats in this industry. Today, I bring the unique cocktail of design knowledge, communication and writing skills, and strategic marketing vision to help grow your interior design brand.
You don’t have to DIY your interior design copywriting.
I’m here to create aligned brand messaging & craft powerhouse marketing content — so you can focus on what you do best.
Why me?
When you work with me, you not only get great copy — you also gain a trusted partner who’s deeply invested in growing your business.
That’s why my process always includes:
Guided pre=work, plus a 60-minute strategy call to get to the heart of you and your brand
A deep dive into your testimonials and client feedback to better understand your target audience and what they want
Strategic keywords and topics your clients are searching for
Thoroughly researched content that builds your brand’s credibility and speaks to your audience
Formatting that keeps readers engaged
Third-party editing for work that’s error-free and ready to go
A round of complimentary revisions to ensure we get your messaging just right
Copywriting Services + Rates
VIP Brand Messaging Intensive
The ultra-fast custom messaging package to make marketing easier.
Promote your beautiful business with confidence and ease.
This week-long VIP copywriting experience digs deep into your brand values and delivers a custom, comprehensive messaging foundation you can draw on time and time again.
Any of these sound familiar?
You’re ready for elevated marketing words that speak to higher-ticket clients.
You want to highlight your unique value and skills to prospective clients (without sounding “salesy”).
You need website words that reflect your business’ growth but have too much on your plate to tackle it alone.
You want messaging that goes deeper and highlights your brand values to attract right-fit clients.
You know writing isn’t your strong suit and would love to partner with a pro to reach that next level in your business.
If so, this VIP service might be exactly what you’ve been looking for.
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This condensed copywriting service is designed to give you the key pillars of your brand’s marketing content in just one week.
You’ll walk away with multiple pages of custom plug-and-play marketing words. This comprehensive messaging manual is packed with content to help you create a more aligned website, inspire consistent social media content, quickly bring your growing team up to speed on your brand’s vision and values, and draw in your dreamiest dream clients with ease.
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We’ll start with a tailored questionnaire to help me get to know you and your business.
Next, we’ll dig in deep on a 60-minute video call, where I’ll walk you through the exact same process I use with full-service website copywriting clients. We’ll explore your brand mission, discover what sets you apart, and get to know your ideal clients.
Then, you’re done! Sit back and relax while I create multiple pages of custom, plug-and-play marketing copy for you — your very own Brand Messaging Manual. Every word is crafted to help you improve future content, boost your marketing strategy, and draw in more dream clients.
At the end of the week, we’ll hop on a wrap-up and strategy call to ensure you’re ready to put your Messaging Manual to work!
No matter how you use ‘em, these marketing words set the foundation for your business, so you can communicate your unique services, skills, and mission loud, proud, and with confidence.
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This VIP service is designed to pack a major marketing punch in a condensed timeline.
At the end of the week, you’ll walk away with a custom Brand Messaging Manual slide deck filled with marketing words and phrases to plug directly into your website, inspire new content, and deliver a cohesive brand voice.
You’ll also receive the same words in a Google doc so you can effortlessly copy and paste your words into your marketing materials as needed.
Inside your Messaging Manual, you’ll find:
Your unique value proposition
Brand & owner bios
Concise, compelling descriptions of your services
Strategic client testimonials
Brand values
A custom content style guide
Plus a whole bank of additional phrases and sentences to plug-and-play in your website copy, social media, or marketing materials.
You’ll also get valuable marketing intel to attract more dream clients, including:
Their current design frustrations, fears, and objections
Their values, goals, and dream solutions
Curated and expertly formatted testimonials to make the most of social proof
Not sure how to use all these marketing words? I got you!
Your Brand Messaging Manual is packed with copywriting tips and strategies to help you leverage every word and maximize your marketing efforts like a pro.
You’ll also get a guided tour of your Brand Messaging Manual in video format. I’ll walk you through every word — like a private crash course in copywriting and marketing strategies for your business.
Finally, we’ll hop on a 30-minute wrap-up call. We’ll tweak your Messaging Manual and ensure we’ve got your branding words just right. Plus, I’ll walk you through some key marketing tips so you can leverage your new copy with confidence and ease.
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Nope!
While most of my copywriting projects focus on the design world, this service is perfect for service providers in other industries as well.
The Brand Messaging Intensive is tailored to your unique business and clients — no matter what industry you’re in.
I love partnering with passionate creatives, small businesses, problem-solvers, and community builders.
Curious if we’d be a good fit? Let’s chat!
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With this high-touch, VIP service, you get my copywriter brain fully devoted to you and your business alone. In the end, you’ll get a full set of custom foundational marketing materials — and the strategy you need to leverage them wisely — in just one week.
This VIP service is $3,899.
Curious to learn more about the Brand Messaging Intensive? Schedule a free consultation call. We’ll talk through your goals and decide if a VIP week is right for you.
“This is going down
as one of the best decisions
of the year.”
Katie Kath | Jkath Design Build
Ready for elevated, custom brand messaging in record time?
Full-Service Website Copywriting
Website words designed to book more dream projects and stand out online.
Your website is your brand’s digital storefront. Does it live up to the business you’ve worked so hard to build?
That gorgeous portfolio of yours deserves website words that:
Capture your unique personality and style
Tell your brand’s story in a clear, compelling way
Weed out not-right clients and tire kickers. (This means no more discovery calls with people looking to “pick your brain”)
Build industry authority, trust, and recognition
Set you apart from the crowd
Explore the FAQs below to see if a full-service website copywriting package is right for you.
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Full-service website copy is ideal for established business owners who’ve been in business for at least 1 year and have a solid understanding of their target audience.
To maximize your investment and copy strategy, I strongly recommend partnering with a skilled web developer who’s well-versed in the home and design world.
*Not sure full-service website copy is a good fit right now? Check out the VIP Brand Messaging Intensive above!
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Your website copywriting package starts with an in-depth brand questionnaire and 60-minute kickoff call. Here, we’ll get to the heart of your goals, ideal clients, and unique brand voice.
Together, we’ll create a strategic website roadmap to make your customer journey efficient and effective. Starting with 5 core pages — Home, About, Services, Portfolio, and Contact, we’ll tailor your website outline to best serve your unique business goals.
From there, I’ll begin drafting your website copy. Every word is carefully crafted by me and run through a professional copy editor to ensure it’s crystal clear and ready to go.
Your full-service copywriting package also includes a round of revisions per your feedback to ensure your website words sound and feel like you.
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Full-service website copywriting is an intensive, strategic process. It requires an intimate understanding of you and your business, your competitors, and your dream clients.
With that in mind, custom website copywriting package timelines — from kickoff call to the final delivery — start at 3 weeks.
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Full-service website copywriting packages start at $4,899.
This includes the 5 foundational website pages:
Home
About
Services
Portfolio
Contact
Additional pages (i.e. multiple services pages or an FAQ) start at $450 each.
Want a custom quote? Let’s hop on a free consultation call. I’ll ask a few questions to get a better understanding of your goals and website needs, then send a detailed proposal your way.
“Katie understands our niche business - and how to express our voice.”
Kirsten Flynn | Sustainable Home
Ready for website words that work as hard as you do?
Email List-Building 101
Algorithm-proof your marketing efforts and watch your business grow.
With email, your content isn’t held hostage by flaky social media algorithms.
A solid email list means you get more eyes on your content, more traffic to your website, and a better ROI than any other marketing strategy out there.
Wanna build your business (not just Zuckerberg’s?)
With the List Building 101 package, you get:
A custom lead magnet — a compelling piece of content expertly written in your signature brand voice to capture attention and build your email list.
Graphic design — complete with your brand fonts, colors, and logo. All you have to do is upload it!
Compelling landing page copy that has readers clamoring to hand over those email addresses, stat.
Plus a custom welcome email sequence to let readers know they’re in the right place. This series of strategic emails blends sales psychology with custom brand storytelling, for readers who say, “Waaait...did we just become best friends?!”
Start from scratch, end with raving fans who can’t wait to see your name pop up in their inbox. (And whip out their wallet when it’s time to book a consultation, buy your course or product, and shop your affiliate collections).
Starting at $1,950
“Katie’s copy makes
me feel really f*cking
smart.”
“There’s no other way to put it! I have such confidence in every word and every passage on my site.”
Patrick Ediger | Patrick Ediger Interior Design
Looking for a one-stop shop to level up your marketing game, meet more dream clients, and grow your design business?
Want a little help getting started?
Snag your free Dream Client Guidebook here to nail down your target audience, speak their language, and book more dream projects.
What clients say…
“Katie has an innate sense of voice that pivots perfectly no matter which brand she writes for.”
“Katie has been a trusted contributor for several of Meredith’s high-profile online publications, including Better Homes & Gardens, Real Simple, Parents, and InStyle for more than 5 years. I’ve had the pleasure of assigning and editing Katie’s work in both branded (native ad) and editorial content spaces, and she always brings her best work to the table across topics and interest areas. From wellness hacks to washroom organization tips, fashion trends to family mealtime solutions — Katie is an editor’s dream contributor. In spite of never even having set foot in our newsrooms, she has an innate sense of voice that pivots perfectly no matter which brand she writes for.
In addition to bringing a sense of creativity to her work that only an artist could cultivate, her writing style has a distinctly relatable approach. Not to mention, she’s a true delight to work with. Simply put, she just GETS IT, and navigates the tightest deadlines and most challenging clients with ease.”
APRIL SAYLOR
Creative Strategist
The Foundry | Meredith Corp
“It was such a relief to have someone who understood my voice and found the words I couldn’t.”
“Working with Katie has been an incredible experience. I remember the first time I got my copy back I teared up a bit because it was such a relief to have someone on my “virtual team” who understood my voice, and actually took it one step further and found the words I couldn’t.
Not only does Katie understand design, she understands people and how to “speak” to them through writing in a way that’s friendly and approachable. It quickly builds rapport and leads to meaningful relationships with clients. This year has been a crazy one, and I couldn’t have kept my business afloat without her help.”
NINA HENDRICK
Designer & Course Creator
“This VIP week took such a huge weight off my shoulders. I got so much more than I anticipated. I’m still accessing our Messaging Manual weekly — and it’s been almost a year.”
“Before, there was a disconnect in our messaging, and it didn’t always feel authentic. It just felt like really pretty language. But it didn’t feel like ours.
Since we’ve launched our site with this new language, the VAST majority of inquiries are people I’m excited about, people I want to follow up with, and homes I want to be in.
We wanted to connect with the right people, and the right projects…
And we are now.”
katie kath
Jkath Design Build + Reinvent
Copywriting Portfolio
My words have appeared in top digital publications including:
Better Homes & Gardens, Real Simple, InStyle, People, and Parents.com
And on behalf of top brands including:
Facebook, Home Depot, March of Dimes, Similac, IKEA, US Bank, and more
Now, I’m channeling those same corporate copywriting skills and leveraging them for creatives and entrepreneurs like you.
Ulterior/Interior - The design blog by Patrick Ediger
Design inspo, hot takes on trends, and your new favorite cocktail recipes from one of LA’s best
Better Homes & Gardens: Creative ways to decorate with string lights all year long
Round up trends and DIY lists to pull in new viewers
JKath Brand Messaging & Website copy
Website words that match a truly stunning design portfolio
hakwood signature collection book
A 40-page digital portfolio fit for an industry leader
YesDecor Australia
A full messaging suite to find their voice and own their expertise
Coco to the trade brand messaging & Website Copy
This thriving business deserved a website overhaul, complete with on-brand messaging to attract their favorite type of clients
Ready to discover how great copywriting can grow your interior design business? Let’s chat.
Fill out the form below to get started.
I’ll follow up with next steps and a link to schedule your free consultation call.
Don’t forget to grab your free copy!
This guidebook is 14 pages of strategic questions to help you get to the heart of who you serve, what they really want, and how to position your brand clearly and consistently.
(Aka - how to draw in your best clients and book more dream projects.) Snag your copy here.
Follow along on Instagram for copywriting tips, freebies, and design inspiration