When the world changes, we change. Our ideal scenarios, our hopes and dreams, even our needs, shift. So as business owners, as people who serve a specific audience, it’s important to ask ourselves: what do my people need from me now?

For those of us whose professions are no doubt important and meaningful, but not quite vital for human existence, this can be hard to peg down. How you show up for your people might look different for a while.

Marketing during quarantine might not look or feel like marketing at all.

Ask any successful entrepreneur their top tools for business success, and they’ll likely talk about their mindset. We all have one; whether formed subconsciously over the years from our environments and experiences, or carefully, deliberately built to achieve our goals.

As I’ve spent this past year carving out my professional niche and cultivating a business owner mindset, I’ve had to remove and reframe some key thoughts that were influencing my habits. But I’ve also had to add in some truths that I somehow missed the first time around.

And when you really need to harness a business owner mindset, Tina Fey knows what’s up. An accomplished writer, director, actor, producer, comedian, and all-around badass, Fey has some stellar advice for those of us trying to make our way in the business world